Tide | You’re gonna need more Tide

When Tide made PowerPODS 85% bigger, we were like, “nobody needs that much more Tide.”

But the internet proved us very wrong.

So we got Kumail Nanjiani to crash some of the most beloved viral videos to help ensure no one made the same mistake we did. Turns out, just about everyone needs more Tide.

Cannes Lions / Gold / Social (Brand Storytelling)
Cannes Lions / Gold / Social (Consumer Goods)
Cannes Lions / Silver / Social (Use of Humor)
Cannes Lions / Bronze / Social
Cannes Lions / Finalist / Film (Consumer Goods)
Cannes Lions / Finalist / Film (Use of Humor)
Cannes Lions / Finalist / Social (User-Generated Content)
D&AD / Graphite / Film
D&AD / Shortlist / Editing
One Show / Gold / Film & Video
One Show / Gold / Social Media
One Show / Bronze / Social Media
One Show / Bronze / Creative Use of Technology
One Show / Merit / Cultural Driver
Effie / Silver / Brand Content & Entertainment
Effie / Bronze / Household Supplies
Effie / Bronze / Social Media - Products