With the 2020 election looming, McCann and Change the Ref launched an initiative to encourage young people to get out and vote. “The Unfinished Votes” leveraged AI technology to bring Joaquin back to life digitally to ask people to “finish” the vote he was never able to cast, as this would have marked Joaquin’s first vote in a presidential election. In the launch film for the campaign, Manuel and Patricia, alongside their late son, recruited voters to replace the ballots of gun violence victims.

site: https://unfinishedvotes.com/

The One Show 2021: Best in Discipline(Grand Prix), 3 Gold, 1 Silver, 1 Bronze

Cannes Lions 2021: 1 Silver, 2 Bronze

Clio Awards 2020: Gold - Public Relations  /  Bronze: Film, Social Media, Digital/Mobile

LIA 2021: 2 Gold, 7 Silver, 3 Bronze

Andy Awards 2021: Best of Social Good(Grand Prix), Gold: Idea, Gold: Craft