Winters in Germany can be dreadful; it is cold, cloudy and rainy. The Mexico Tourism Board and Lapiz/Leo Burnett sought to tempt rain-soaked Germans to visit sunny Mexico by combining the Mexican thing that Germans loved most, tequila (Germany is the world’s No. 2 tequila importer), with the weather they hated most, rain (it rains more in Germany than in the United Kingdom). The result? The “Tequila Cloud.”

Cannes Lions - Silver Lion, Outdoor 

LIA - 3 BRONZES / Non-Traditional: Experiential - The NEW: Experiential - Experiential Design