Building on Snickers’ iconic global platform, “You’re not you when you’re hungry,” we launched a campaign that took the brand’s hunger truth into the digital age.

Using facial recognition technology, we developed an algorithm that could identify hunger-related emotional traits. Through user-submitted images on hungersupport.com, each of these traits was matched with customized Snickers packaging, turning our bars into personalized hunger diagnosis tools.

The campaign extended across TV and digital platforms, directing people to the Hunger Support website, where they could check their hunger state in real time.