Aruba is a tiny touristic destination in the middle of the Caribbean surrounded by lots of other countries that compete to be the best choice for the perfect holidays. To prove that our beaches are more attractive than our competitors’, we decided to run a little experiment: we invited an international photographer to take photos of the most beautiful spots in the island, and then were uploaded to the major image banks in the world as royalty-free images. The end result? At least 12 countries around the world have chosen to use photos of Aruba beaches instead  of their own, hereby proving that Aruba’s beauty is unmatched around the world.

D&AD - Wood Pencil PR / Creative Use of Media, 

Cannes Lions - PR / Shortlist, 

Wave Festival - SILVER PR